Last Modified: July 29th, 2026
2 min read
The Challenge: A Growing E-commerce Retailer’s Cash Flow Issues
A rapidly expanding e-commerce retailer, managing thousands of transactions daily, faced a critical operational challenge. Their accounts receivable team was struggling with NetSuite’s standard Dunning Letters SuiteApp. The system’s rigidity meant they couldn’t customize reminders, send notifications to multiple contacts at a client’s business, or efficiently manage collections for their diverse customer base.
This resulted in valuable team hours being wasted on manual follow-ups, an increase in days sales outstanding (DSO), and a direct, negative impact on their cash flow. They needed a solution that was as agile and scalable as their business.
The Solution: Get Help from Excelym’s NetSuite Dunning Solution
Seeking a more robust and flexible alternative, and for a fraction of the price, the retailer partnered with Excelym. After a thorough consultation, they implemented the Excelym NetSuite Dunning Solution. The impact was immediate and transformative.
Key results included:
- Tailored Collections Strategy: Using Excelym’s solution, they established a multi-tiered dunning strategy. They could now send friendly reminders before an invoice was due, automate follow-ups at specific intervals, and loop the final-level notices until payment was received, all without manual intervention.
- Enhanced Communication: The ability to send notifications to multiple recipients (e.g., both the primary contact and the accounts payable department) and attach multiple consolidated invoices to a single email drastically improved communication and reduced customer friction.
- Improved Efficiency & Cash Flow: The automation freed up their AR team from tedious manual tasks, allowing them to focus on high-value activities and exception handling. The streamlined process led to quicker payments, significantly reducing customer delinquency and improving overall cash flow.
- Scalability for Growth: With a solution that could handle their complex needs—from managing different subsidiaries to sending consolidated notices for parent companies—the retailer gained a collections process that could grow with them.
The Outcome: A Partnership in Efficiency
By leveraging Excelym’s NetSuite Dunning Solution, the e-commerce retailer transformed their collections process from a manual, time-consuming bottleneck into a streamlined, automated, and efficient operation. They not only improved their cash flow and reduced administrative overhead but also enhanced their customer relationships with timely, professional communication.
This success story highlights how a tailored solution can overcome the limitations of standard software, empowering businesses to optimize their financial operations and focus on growth.
Is your collections process holding you back? Contact Excelym today to discover how our Basic and Advanced Dunning Solutions can revolutionize your NetSuite experience.
Serge is a Managing Partner and the head of sales and business development.
Published on: July 29, 2026
