Business Development & Marketing Associate

1. Accounts Management 

• Act as the primary point of contact for incoming client requests, directing them to leadership and project managers. 
• Organize and lead bi-weekly accounts meetings, including detailed meeting notes. 
• Assist in business development strategies and support client management. 
• Oversee client contracts with a focus on renewals, subscription tracking, and template optimization. 
• Lead compliance efforts, including the implementation of frameworks like SOC 2 (Type I & II) and adherence to data privacy initiatives. 

2. Product Management and Development 

• Design and manage product roadmaps in collaboration with development teams. 
• Monitor product progress through development trackers and resolve blockers during weekly meetings. 
• Align product development goals with overall business and project objectives. 
• Conduct competitive research to drive product innovation for Excelym IO and NetSuite App solutions. 
• Develop pricing models and form strategic partnerships to support product growth. 
• Create go-to-market materials, including whitepapers, demo videos, and blogs. 

3. Marketing and Brand Management 

• Develop and implement marketing strategies to enhance brand visibility for Excelym IO, Excelym-NetSuite, and ExcelymGO. 
• Plan and execute outreach campaigns on LinkedIn, Google, and email to generate leads. 
• Produce SEO-optimized content, oversee social media pages, and drive community engagement. 
• Conduct market research to inform campaign strategies and optimize performance using tools like Leadfeeder and Klaviyo. 
• Organize client satisfaction surveys, promotional campaigns, and employee engagement events. 

4. Business Development and Growth 

• Plan and execute client-facing campaigns, announcements, and promotions. 
• Manage app marketplace submissions, including technical and administrative requirements. 
• Provide training on marketplace processes and track performance metrics. 
• Deliver strategic reports to leadership on growth initiatives and marketplace performance. 

5. Data Security and Compliance 

• Lead SOC 2 compliance efforts, including policy documentation and ensuring adherence to Type I & II frameworks. 
• Maintain membership in privacy and data security programs, staying informed on the latest standards. 

6. Marketing and SEO Execution 

• Manage ad campaigns on LinkedIn, Google, and Facebook to drive lead generation. 
• Optimize SEO performance using tools like Semrush and Google Search Console. 
• Produce and edit content for platforms like YouTube and update website structures for better user experience. 
• Track and maintain first-page SERP rankings for targeted keywords. 

7. Sales and Other Administrative Tasks

• Create and manage a Revenue Business Intelligence Tool for financial tracking. 
• Monitor client billing, subscriptions, and accounts receivable. 
• Maintain contract templates to reduce review times and improve efficiency. 
• Draft and send contracts to prospect/existing client signatories per STC/ Quote by project management and accounts management

• Proven track record of managing accounts, product roadmaps, and compliance initiatives. 
• Strong understanding of digital marketing, SEO, and lead generation strategies. 
• Familiarity with tools such as Semrush, Google Search Console, Leadfeeder, and Klaviyo. 
• Exceptional communication, organizational, and analytical skills. 
• Ideally, applicant must be Cebu-based
•